For more information, contact:
Marketing Manager for BuildASign.com™
Austin Based E-Retailer BuildASign.com Fights Market Downturn by Expanding Internationally
Austin, TX - June 24, 2008 -
the United States’ leading online custom sign retailer expands into the
United Kingdom by launching BuildASign.co.uk™. In this first phase of international
expansion, BuildASign.co.uk™ is offering a limited product line to UK
customers focusing on estate agent signs and general business signs. Because of
growing uncertainty in the strength of the US dollar, BuildASign.com™ hopes to see
benefits from conducting business in Pounds.
Despite the downturn in the US economy, BuildASign.com™ is experiencing growth in
both its product line and distribution but decided to move forward with the UK
expansion as part of its plan to hedge against an unstable market forecast.
Differing slightly from the North American product line, the UK sign materials
available at BuildASign.co.uk™ are aluminum panel signs, Foamex signs, corrugated
plastic signs, and magnetic signs. These are the most commonly purchased sign
materials for estate agents and business owners in the UK and provide BuildASign.co.uk™
with a strong base product offering from which to grow. As sales increase,
BuildASign.co.uk™’s product suite will expand to include UK sign products such as
custom banners and flags.
Just like its parent site, BuildASign.com™, BuildASign.co.uk™ allows customers
anywhere in England, Scotland, Wales and Northern Ireland to customize professional
sign designs, choose from stock products, or create unique signs from scratch.
BuildASign.com™ already sells to Canada, and will soon be adding Mexico and
Australia to its international list. Plans for BuildASign.com.au™ are currently
"By expanding into different continents we will reduce our reliance upon the US
economy and take advantage of seasonal trends in countries that offset the US
market. We analyzed potential starting countries on a variety of metrics and
determined the UK was an optimal starting point that allowed us to leverage
existing strengths while establishing a base from which to expand.”
-EJ Lawless, Market Development
Manager at BuildASign.com™
About BuildASign.com™ - Austin, Texas-based BuildASign.com™ has
reinvented the way people buy signs. Using the company’s proprietary online
tools, customers can design, proof, and buy signs, banners, magnetics and more
in less than five minutes, from anywhere in the U.S., Canada and the at any time,
365 days a year. With BuildASign.com™’s innovative production system, each
customer’s unique sign is produced in an efficient, high quality manner and
is delivered to the customer’s door in an average of 3-5 days.