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NEWS RELEASE
For more information, contact:
Natasha Fussell
Marketing Manager for BuildASign.com™
natasha.fussell@buildasign.com
Tel: 512-685-6828
Fax: 512.685.6899
Austin Based E-Retailer BuildASign.com Fights Market Downturn by Expanding Internationally

Austin, TX - June 24, 2008 - BuildASign.com™, the United States’ leading online custom sign retailer expands into the United Kingdom by launching BuildASign.co.uk™. In this first phase of international expansion, BuildASign.co.uk™ is offering a limited product line to UK customers focusing on estate agent signs and general business signs. Because of growing uncertainty in the strength of the US dollar, BuildASign.com™ hopes to see benefits from conducting business in Pounds.

Despite the downturn in the US economy, BuildASign.com™ is experiencing growth in both its product line and distribution but decided to move forward with the UK expansion as part of its plan to hedge against an unstable market forecast.

Differing slightly from the North American product line, the UK sign materials available at BuildASign.co.uk™ are aluminum panel signs, Foamex signs, corrugated plastic signs, and magnetic signs. These are the most commonly purchased sign materials for estate agents and business owners in the UK and provide BuildASign.co.uk™ with a strong base product offering from which to grow. As sales increase, BuildASign.co.uk™’s product suite will expand to include UK sign products such as custom banners and flags.

Just like its parent site, BuildASign.com™, BuildASign.co.uk™ allows customers anywhere in England, Scotland, Wales and Northern Ireland to customize professional sign designs, choose from stock products, or create unique signs from scratch. BuildASign.com™ already sells to Canada, and will soon be adding Mexico and Australia to its international list. Plans for BuildASign.com.au™ are currently underway.

"By expanding into different continents we will reduce our reliance upon the US economy and take advantage of seasonal trends in countries that offset the US market. We analyzed potential starting countries on a variety of metrics and determined the UK was an optimal starting point that allowed us to leverage existing strengths while establishing a base from which to expand.”

-EJ Lawless, Market Development Manager at BuildASign.com™

About BuildASign.com™ - Austin, Texas-based BuildASign.com™ has reinvented the way people buy signs. Using the company’s proprietary online tools, customers can design, proof, and buy signs, banners, magnetics and more in less than five minutes, from anywhere in the U.S., Canada and the at any time, 365 days a year. With BuildASign.com™’s innovative production system, each customer’s unique sign is produced in an efficient, high quality manner and is delivered to the customer’s door in an average of 3-5 days.