For more information, contact:
Pamela Oldham
Media Representative for™
Proprietary Application by’s Inhouse Development Team Improves Customer Experience and Features Innovative Technology
Austin, Texas. (November 26, 2007). Director of Operations of™ Dan Graham announced today that the Austin, Texas-based e-commerce start-up will launch a highly innovative and technologically advanced design tool created to enhance the user experience for its customers. BuildASign™ Designer 2.0 will help customers design signage at the company’s website with greater speed and proficiency than ever before.

The new solution, will launch on the company’s website on June 20, 2008, will be created entirely inhouse by™’s own development team through the Microsoft ISV Empower Program, using Microsoft Visual Studio and Microsoft SQL Server.

"This new application will advance our customer service aims by providing an online experience that’s easy to use and fast. The launch of this new solution will also demonstrate our development team’s exceptional skills and talents,” Graham said.

Led by™ Senior E-Commerce Manager Jerry Sun, the development team will take little more than six months to develop the tool – while also continuing its day-to-day mission of maintaining and refining components of the company’s existing site. Most team members are University of Texas computer science graduates.

"BuildASign™ Designer 2.0 will help sign buyers customize unique designs online by providing easy text manipulation, clip art, and upload image tools. All along, we’ve used Microsoft technologies to build this piece of software. They’ve helped us build very exciting, groundbreaking tools for our site,” Sun said.

Founded in 2005, Austin, Texas-based™ has reinvented the way people buy signs. Using the company’s proprietary online tools at its storefront at, customers can design, proof, and buy signs and banners in less than five minutes, from anywhere in the U.S., at any time of the day or night, 365 days a year. With™’s innovative and exclusive production system, each customer’s completely unique signage is produced to the customer’s own exacting specifications and created in an extremely fast, high quality manner. The completed order is delivered direct to the customer’s door in a matter of days, as opposed to traditional signage industry production and delivery norms of weeks or months.

Since its establishment,™ has amassed a customer base of more than 60,000 nationwide. The company increased its workforce from four employees in January 2006 to 47 employees in November 2007.

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