BuildASign.com Pummels Recession Threats with 30% Growth in 2008
Austin, TX -- January 26, 2009 – BuildASign.com fights the recession and hits its $10 million dollar revenue goal for 2008. In only its third year of operation, the bootstrapped e-commerce signs retailer shows it has staying power, even through one of the roughest US economic cycles in history.
The company's 2008 revenue grew by 30% over 2007 even though many of its target markets, such as the real estate market, experienced some of their most significant declines in history. To offset the potential drop in sales, BuildASign.com shifted its focus to meet the increasing demand for "going out of business" and foreclosure signs.
"We pride ourselves on being an agile company that can change our strategy quickly when necessary. We offer a wide range of products that don't restrict us to a certain market sector. Although the majority of our revenue comes from small businesses, we also make a variety of custom consumer products and sell at the enterprise level as well. By focusing on our consumer products in the second half of the year, we managed to offset the effects of the real estate market collapse and actually ended up way ahead of 2007." –Dan Graham, Managing Director, BuildASign.com
The key to this young company's success is its flexibility. Early in 2008, BuildASign.com braced for the real estate market decline by quickly re-focusing its marketing efforts and creating demand for its consumer focused products. By targeting college students, bands and sports fans with products like banners, jumbo cards and art prints, BuildASign.com shifted its stream of revenue and maintained its growth. Other positive factors that contributed to BuildASign.com's revenue growth included beefing up their email marketing program, SEO and large business sales. By changing revenue sources so quickly, the signs retailer transformed what could have been an economic disaster into an overall expansion of its market.