Meet the Leadership Team
Photo of Bryan Kranik

Bryan Kranik, CEO

As CEO, Bryan brings over 21 years of management experience across multiple capacities and functional areas. He has a keen ability to create collaborative work environments and build top-performing teams at all levels. Bryan is responsible for the company’s overall operations and long-term strategic direction. Bryan joined in 2015 as CMO, was promoted to President in 2016, and was named CEO in February 2017. Prior to, Bryan spent 15 years at Dell in the Consumer and Small Business division holding leadership roles in marketing, sales and general management. His most recent role at Dell was leading the organization responsible for marketing and selling to small businesses which generated more than $1B in annual revenue. Before joining Dell, Bryan worked for Ernst & Young as an Auditor and Merrill Lynch as an Investment Banker. He earned a bachelor’s degree in Accounting from The Pennsylvania State University and an MBA from the Kellogg School of Management at Northwestern University. On the weekend, Bryan spends time with his wife, Christy, and son, Hudson, and plays soccer in a competitive men's league.

Photo of Dan Graham

Dan Graham, Founder and Executive Chairman

Dan Graham co-founded in 2005 and transitioned from Chief Executive Officer to Executive Chairman in early 2017. Dan also co-founded Notley Ventures in 2015 with his wife, Lisa. He is a recipient of various awards including Ernst & Young Entrepreneur Of The Year® 2013 Central Texas Award, Austin Business Journal's 2012 Best CEO Award, and Austin Under 40 Austinite of the Year. Dan was also named a winner in the Business and Entrepreneurship category in 2012. As a native Austinite, Dan personally gives back to the Austin community through participation on the Board of Directors for numerous philanthropic organizations including Austin CommunityFoundation, Glasshouse Policy, and Mission Capital among others. He also acts as a mentor to aspiring young entrepreneurs working with Capital Factory and SKU. Dan is a member of esteemed local and national organizations including University of Texas at Austin's College of Natural Sciences Advisory Council, Young President's Organization, Startup Games (Board Member), The Texas Lyceum, Entrepreneurs’ Organization, and the 2016 Class of Henry Crown Fellows and the Aspen Global Leadership Network at the Aspen Institute. Dan earned undergraduate degrees in computer science and philosophy from The University of Texas at Austin (2003), and a J.D. from The University of Texas at Austin School of Law (2005). As the father of three incredible daughters, Dan spends his free time with them and his wife. Dan is an avid reader and enjoys practicing yoga a few times per week.

Photo of Sue Darrow

Sue Darrow, Chief People Officer

Sue Darrow oversees’s HR Department as well as the Training and Development and Community Programs. She is responsible for compensation, benefits, employee relations, policy design and employee culture and engagement.

Prior to BuildASign, Sue was the VP, Global HR for Mozido, a global provider of digital commerce and payment solutions. Prior to that role, she was the Chief People Officer for Catapult Systems, a Microsoft consulting company, for 10 years.

Sue has over 20 years of domestic and international human resources management experience. While attending the University of Georgia, Sue was awarded an internship in the International Human Resources division at Coca-Cola in Atlanta and then offered a full-time position. She then worked in HR for Borden, LCI, The Limited and Cardinal Health in Columbus, Ohio. In 1997 Sue moved to Texas for a position with Supportkids as Director of Human Resources for 7 years.

Sue lives in Austin with her husband David and 14 year old son Alex and enjoys home renovation projects, gardening and California red wines.

Photo of Joe Licata

Joe Licata, Chief Operations Officer

Joe Licata joined BuildASign in 2013 and leads the teams that are responsible for the operational functions of the organization including production, supply chain, logistics, and many of the company’s continuous improvement efforts. He is responsible for scaling the company's production capabilities in addition to working with the operations leadership team to support the needs of the Production Team Members (PTMs). Joe coaches youth sports and periodically serves as a mentor for 3 Day Startup (3DS) teams in College Station. In addition, Joe is active in the Austin Regional Manufacturers Association (ARMA) and is a board member for the southwest region of the Association for Manufacturing Excellence (AME). He has a Bachelor of Science in Economics from Texas A&M University and a J.D. from the Dedman School of Law at Southern Methodist University, where he was a Walsh Scholar. When he's not at work Joe enjoys spending time outside on the local greenbelt with his wife and their three children or making meals that take longer than 6 hours to cook. Occasionally he can also be found casting a fly rod somewhere on the San Gabriel or Colorado river.

Photo of Kit Mellem

Kit Mellem, Chief Financial Officer

Kit Mellem oversees’s financial operations, policies and reporting. Kit joined in 2009 and has helped the company continue to grow rapidly and increase profitability. Prior to joining, Kit was an attorney with Cleary Gottlieb Steen & Hamilton LLP in New York, where his practice focused on the taxation of corporate transactions. In 2014, the Austin Business Journal recognized Kit as the city’s Best CFO in the large private company category. Kit serves on the Board of Directors for GENaustin and is the past President of the Austin Chapter of Financial Executives International (FEI). He earned bachelor’s degrees in accounting and philosophy from The University of Kansas and a J.D. from Columbia Law School. Kit enjoys whiskey tasting, music festivals, the Austin restaurant scene and spending time with his wife Alexis and their son Charlie.

Photo of Christian Orawetz

Christian Orawetz, Director of Technology

Christian Orawetz oversees's software development teams and IT group. Since joining the company in 2012, Christian held multiple roles ranging from Sr. Software Engineer, to Software Engineering Manager and now Director of Technology. Christian and his team are focused on delivering technology solutions that allow to continue to grow and scale its e-commerce business and manufacturing operations. Prior to joining, Christian held multiple software engineering and Technical Expert positions with Walmart's Information Systems Division where he lead teams building applications and systems used to manage Walmart's sizeable transportation network. Outside of work, Christian takes every opportunity to enjoy the outdoors. You'll catch him cycling local roads and trails, or hiking with his wife and kids. Board of Directors:

  • Chip Baird

  • David Ferguson

  • Dan Graham

  • Wes Herman

  • J.R. Kraft